This is where you explain your idea enough so that people can ‘get’ what you are doing and want to help you.

Be sure to share things like:

  • What your idea is
  • What problem you solve
  • How you came up with it
  • Who you think your target market is
  • How your solution solves the problem
  • How your solution is better than the competition
  • What is your business model – how will you make money
  • What is your value proposition – why your target market will want it

Be sure to include any pictures or drawings you have so people see your idea not just read about it.

If you need more info see this post on  10 Ways to Explain Things More Effectively